I thought today I’d finally dive into a subject long overdue for coverage on this blog - using ‘display’ advertising (banners) to effectively market your t-shirt site. I work both sides of the coin, publishing sites like this one and, in my ‘day job’, helping small- to medium-sized businesses more effectively use the web to market their businesses.
As a publisher I use a variety of affiliate programs to help monetize my online efforts. I sift through hundreds of banner ads a month. In doing so I consistently come across the same problems - lack of quality and lack of appropriate sizes. Time and again I discover sites I would like to promote through affiliate marketing, but they literally have no usable banners to integrate into my sites.
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