Fashion Interactive 2.0
One of the largest global PR agencies, Katchum, has announced the launch of Fashion Interactive 2.0, a new apparel marketing initiative. It will use both traditional marketing channels as well as new media outlets such as social networks, blogging and ‘word-of-mouth experiential’ marketing.
It sounds like Ketchum is formally putting into action what a lot of our smaller shop owners have known for a while - new media provides an endless array of marketing opportunities. We posted here and here on the use of YouTube for self-produced, self-published commercials. And youthful creatives have been using social media like MySpace and Facebook to promote products from the getgo. And guess what, it’s pretty much all free!
Ketchum promotes a ‘proprietary program’ with measurable results. As a marketer myself I can tell you there is a bit of an art and science, and some methods are better than others, but for the smaller shop owners out there I encourage you to just get to it.
Read the official release here.
