

(Product) Red‚Ñ¢ is all the rage. If you’re unfamiliar with Product Red check out the official site. Basically the concept is a group of companies putting out Red branded products that help raise money to fight AIDs. A portion of the proceeds from the sale of (Product) Red merchandise will be used to distribute anti-retroviral medicine to people dying of AIDs in Africa. The GAP is on board and one of the mens shirts is shown above – as is Penelope Cruz sporting a Red shirt. Apple, Nike, American Express and other have put out limited run products – typically Red, but not always – to help raise money. Pretty cool idea and the products are good as well. The Red iPod Nano is particularly cool. So if you’re a politically minded t-shirt wearer than the Gap shirts are the thing for you.











