American Apparel Pushes the Edge with Racey Ads
For those of you not familiar with American Apparel, let us acquaint you with a typical ad. American Apparel has long used it’s own employees as models and pushed the envelope (to use a horrible cliche) with the look, feel and content of it’s advertising. Case in point - Melissa - taking a shower in a t-shirt. It’s not everyday you see major shirt retailers selling wet t-shirts in a shower. If you’re interested in learning a bit more about the brand behind the racey ads check out this post, which is an interview with founder and CEO Dov Charney. American Apparel is also doing some cool stuff with video podcasts. Check them out.
