American Apparel Founder and CEO Dov Charney Guest on Charlie Rose
We’re probably going a bit deep into t-shirt culture for our casual readers, but so be it. Dov Charney, the founder and CEO of American Apparel recently appeared on Charlie Rose. You can watch the interview on Google video here. (You’ll need to advance the video to the 30 minute mark, as Dov’s interview is the second on the show). Most of our readers who own t-shirt shops probably know a fair amount about American Apparel t-shirts. A lot of our casual readers may not have a clue, but probably have more than a few American Apparel tees in their collection.
American Apparel is giant in the shirt industry and has created a unique reputation for using non-sweat shop labor - all based in the United States - and typically pay twice the minimum wage. Their ad campaigns have featured edgy contemporary photography, using employees as models. In building their brand they have done a fantastic job at creating more than just product awareness, but an actual t-shirt culture.
You can buy online or at one of many American Apparel brick and mortar stores. If you’re interested in learning a bit more about the company and its culture hit their corporate site, and make sure you watch the Dov Charney interview on Charlie Rose.
