Monthly Archives: November 2005

Abercrombie & Fitch – Who Needs Brains When You Have These – T-Shirt Boycott

Blonds are adored, brunettes are ignored t-shirt from Abercrombie & FitchMega retailer Abercrombie & Fitch has announced that it will stop selling several t-shirts after being boycotted by teenage girls. The girls have objected to slogans on the shirts they believe are demeaning. Who need brains when you have these slogan t-shirts, and Blonds are adored, brunettes are ignored are two of the slogans that may have led to the teenage girl-cott.

The teen-oriented apparel company, often criticized for its suggestive advertising featuring scantily-clad young models, did not specify which T-shirts it would pull but said in a brief statement that “We recognize that the shirts in question, while meant to be humorous, might be troubling to some.”

Earlier this week, the Women & Girls Foundation of Southwest Pennsylvania launched a “girl-cott” of the store in protest over the T-shirts, launching an e-mail campaign and appearing on NBC’s “Today” show to air their concerns.”
[Source Reuters]

Other shirts slogans in the Casual Luxury line by Abercrombie & Fitch include:

  • Do I Make You Look Fat
  • I’m Not With Stupid Anymore
  • When the going gets tough, the tough go blonde
  • I had a nightmare I was a brunette
  • you were never my boyfriend
  • explain to me again why I need a boyfriend
  • college girls have all the fun
  • careful I had a bowl of bitchy for breakfast
  • No Money No Car No Chance